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Employment Protection - addresses markets with high levels of excess labor and underemployment
You will create a presentation based on corporate brands. Remember that brand identity translates into corporate identity
In 1985, Coca-Cola reformulate their flagship Coke product and relaunched it - but was that the right decision?
You are a Marketing Manager, seeing a profit issue that can impact the business, you write a memo communicating with the company's executives
Who will it interest? What is the key message? How effective is the ad at getting the company's brand and message across to viewers?
Identify and discuss product categories that are accepted in Russia, but would be rejected in the USA due to cultural differences.
What things should be taken into consideration in the creation of a roadmap for a strategic plan? What are examples of external and internal change agents
Lisa and Danny are neighbors that live on Guerrero Street. Fifteen years ago Lisa built a gazebo. She frequently used the gazebo, but she was not aware
You are a manager for a local restaurant chain with five locations within the city. Each month, the management team has a luncheon meeting
Discuss Make-vs.-Buy Analysis. What factors should be considered in Make-vs.-Buy Analysis?
Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension
Many marketers now believe that teenagers in developed countries are becoming "global consumers." That is, they all want and buy the same goods
Discuss how marketers achieve repositioning and give examples to support your major points.
Discuss how the need for control over foreign operations varies with firms' strategies and core competencies.
Discuss how does a "market orientation" explain entry into a country market? How does a resource based view explain entry into foreign market?
Branding has changed with the use of social media and the weight of peoples opinions towards a specific product or brand.
Define the Diamond Model in detail. List 3 Benefits Ryder System Inc. might derive from expansion in International markets. Explain each benefit with detail
Discuss how the American media influence public opinion. Use examples to illustrate the media's influence and make sure to discuss specific media effects.
Discuss how B2B (business to business) buying process participants might be influenced in the buying process?
Fayol's organizing function is demonstrated when management gathers and synchronizes the resources of the organization (people, capital, and physical)
There is a direct relationship between gymvisit and fitness app,so people who are more likely to go to gym are willing to spend that extra time on the fitness.
Do you think consumer in foreign markets will react favorably to GM's new pop band-fueled Cadillac commercials, as do American consumers?
A distributor for Celanese Chemical Company stores large quantities of chemicals, blends these chemicals to satisfy the requests of customers.
Suppose the president of a carpet manufacturing firm has asked you to look into the possibility of bypassing the firm’s wholesalers.
What type of channel conflict is likely to be caused by dual distribution, and what type of conflict can be reduced by direct distribution? Why?