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What are the various creative components of print media and which element of the Hierarchy of Effects model do they attain?
How will you set appropriate expectations among the leadership in your organization?
What premium-priced companies can you identify that are successful?
What makes a good brand name? Describe a brand name you like and explain why it is a good example of a brand name.
If you were in a marketing leadership role at a product company, how might you retain control over your channels?
Is distribution an important element of the marketing mix? What value does it add to the product?
In marketing, you sometimes have to market yourself so, how do you keep your own brand in the best light?
How does building awareness for your product differ between established companies and start-ups?
Discuss how implementing an effective CRM system at Carnival can lead to satisfied guests and repeat customers.
What are the key elements of an advertising plan? In your opinion, what is the most vital component? Why?
Why is it important to have an advertising strategy? How would your strategy differ for product advertising as opposed to service advertising?
Question: What is the difference between developing a national media plan and a local media plan?
Based on the readings and your research on the two advertisements, analyze how the target market for the product/service has changed.
We all know by now how important brands and brand strategies are - we better since we have been studying marketing for 10 weeks!
What is perceived risk? What factors tend to create and/or increase it? Why does Whirlpool use these marketing tools to deal with the problem of perceived risk?
When asked to explain its success in international marketing, the Heinz Corporation often says that although it may sell the same products
Are these three firms participating in a monopolistically competitive market? What characteristics of the good make the market monopolistically competitive?
An overview of distribution channel Channel levels-direct versus indirect distribution
Assess Reebok's attempts to develop its brand image in China, using Yao Ming as a symbol and spokesperson. Have they done a good job?
What are your thoughts on Google's New China Strategy: Your Questions Answered? Will Chinese view Google's latest move as a compromise or a slight?
Creative strategies that you will adopt to develop your campaign. A positioning statement for the campaign.
Explain how they each differ in their marketing approaches and whether or not you feel their marketing presents the right public image for their brand(s).
In her 1998 paper Susan Fournier argues that customers have relationships with brands.Explain what Fournier means by "having a relationship" with a brand.
Provide five examples where a source's credibility hindered the effectiveness of a promotion campaign.
How would you match a potential sponsor with a property? What factors would you use to determine the most beneficial match?