Question 1: Discuss how Carnival can use its brand name to leverage business in the industry.
Question 2: Discuss how implementing an effective CRM system at Carnival can lead to satisfied guests and repeat customers.
Question 3: Evaluate the viability of loyalty programs in the cruising industry.
Question 4: Discuss how Carnival can address gaps in customer expectation and actual experience.
Use the below link to answer the discussion questions.
https://vizedhtmlcontent.next.ecollege.com/pub/content/ac35b7d6-8d33-4351-90db-72c494d02c3a/Carnival.pdf