Question 1. Is distribution an important element of the marketing mix? What value does it add to the product? Describe one of the three major distribution strategies with an example. Discuss whether that strategy was successful, and describe an alternative strategy that might have also worked.
Question 2. Why is it important for a supply chain to be managed? What do you think would happen if no firm in the supply chain is large enough to manage the supply chain? Why? What do you think are the two best strategies for managing a supply chain?
Justify your answers with appropriate research and reasoning.