Problem:
Although we try to be optimistic and idyllic when applying marketing skills and in our way of thinking, there isn't always a positive "win-win". How do you work with a company or client in advising them if there is an idea that is not a good? How do you remain in a strategic role even when you advise against a marketing idea? In marketing, you sometimes have to market yourself so, how do you keep your own brand in the best light?