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Problem: What marketing messaging should the online sports network, Stadium, use to appeal to fans and grow its audience?
Problem: Moving forward, what marketing tactics should the internet sports network Stadium employ around content?
Compile three or four potential marketing-related solutions to the problem above. Remember that these are potential alternatives
Q1. Why are people buying from competitors of McDonald? Q2. What are the strengths and weaknesses of McDonald's competitors?
Evaluate the brand elements such as brand name, logo, slogan, character, jingles etc. by using the six criteria for evaluating brand elements.
Problem: Explain the benefits of an integrated marketing communications (IMC) strategy.
What are the goal(s) of the website? What is its purpose, and what functionality or strategies are used to align to the customer's needs and journey?
How to target market for a new launch juice in the existing market of Australia and what is proposed product or service
What benefits and values can we extend into the global marketplace for this brand? How can this brand leverage a multicultural marketing opportunity?
How they can interpret the values of the brand to be more approachableHow they can interpret the values of the brand to be more approachable in a culture
What are the most likely consumer market segments for robots? Which consumer characteristics would be important to determine these market segments?
how the role of the marketing manager influences the overall development and implementation of the marketing strategy.
Identify and discuss price-adjustment strategies adopted by three existing market players in Australia or in an international market
what it offers in the spectrum of health and wellness hospitality and tourism. How can it become a better medical and wellness destination?
Now, brainstorm 4 marketing strategy considerations (1-2 sentences per bullet point below) to consider when selling the item
Analyze your favorite company's and its main competitor's Facebook and performs a competitive content analysis, specifically the type of content
Building on the exercise you did in Part I, how would you structure your e-commerce site? Would you outsource your platform or build it on your own?
Then critically evaluate each ad on the application of each of the six principles of sticky ideas put forward by Heath & Heath (2007).
Problem: What are 6 types of restaurant industry segments?
Please refer to the "Impact Examples of Marketing Communications - Additional Information" file in our "Syllabus and Course Information" main folder.
Discuss the key characteristics of a unique selling proposition. What are some of the factors an advertiser must consider in developing an advertising campaign
What is HP's market strategy? How does it go about accessing their customers, what methods are it using to reach them?
Here is a point of view on positioning: "I want to position our brand in a space where there are no other competitors.
What forms is geotargeting likely to take in the Metaverse? How will marketers use technology to geotarget market segments in a digital world?
Question: For Coca-Cola, what have been the key factors for its internationalization?