Problem 1: What benefits and values can we extend into the global marketplace for this brand?
Problem 2: What do we need to consider in terms of the political, legal, cultural, economic, demographic, and natural environments?
Problem 3: How can this brand expand into another country? What country makes sense? Why?
Problem 4: How can this brand leverage a multicultural marketing opportunity?
Problem 5: How will you evaluate the success of your program? How can you integrate this program into the company's existing marketing efforts?
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