Evaluate ad on application of principles of sticky ideas, Marketing Management

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Evaluate ad on application of principles of sticky ideas

Assignment task: View the following two ads:

(4541) Unveiling Galaxy S22 | S22+ with Bridgerton & Netflix | Samsung - YouTube (Samsung Galaxy)

YouTube Video: Amazon's Big Game Commercial: Alexa's Body

Then critically evaluate each ad on the application of each of the six principles of sticky ideas put forward by Heath & Heath (2007). Are some principles better applied than others in each ad? Explain.

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Marketing Management: Evaluate ad on application of principles of sticky ideas

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Marketing Management: Evaluate ad on application of principles of sticky ideas

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