How to interpret values of brand to be more approachable, Marketing Management

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How to interpret values of brand to be more approachable

Problem: Jack Daniel's whiskey uses its core American values of authenticity, masculinity, and fraternalism successfully in other English-speaking countries like the United Kingdom, Australia, and South Africa. How they can interpret the values of the brand to be more approachableHow they can interpret the values of the brand to be more approachable in a culture like China?

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Marketing Management: How to interpret values of brand to be more approachable

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Marketing Management: How to interpret values of brand to be more approachable

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