Assignment task:
Brand Inventory
Evaluate the brand elements such as brand name, logo, slogan, character, jingles etc. by using the six criteria for evaluating brand elements. In your response, comment on what these brand elements intend to convey to the target market, and the extent to which these brand elements appeal to the target market.
Discuss the marketing program elements you see relevant to the chosen brand. Focus on the "4Ps" of product, place, price, and promotion.