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Describe the pricing strategy you believe is being used. Is there a special introductory price, and how does it compare to similar products?
1) Identify at least two social trends that would impact the company. 2) How would you deal with those trends as a marketing manager?
Read the article "How Restaurants Can Survive Right Now". The three reasons why restaurants should lower prices
Provide information on the size and growth of the market, the environment, current and past strategies, and the marketing mix
What factors might a marketing manager need to consider when selecting or managing a marketing channel, and how can Bambo Nature's Dream be a fit?
Problem: With in-text citations and references what are the threats a global business marketer will face in bringing Tesla to India
Find an article about a firm's marketing in a relatively recent (within the last month or two) Wall Street Journal (searching their archives if necessary).
Make sure to cite relevant parts of the article reading. The article is entitled " Social Media Marketing The New Conversation: Taking Social Media from Talk
Provide an example of a product, service, or company that has developed an advertisement or marketing strategy aligned with a social or political stance.
Could you identify 3 different consumer focused potential hypothesis that the client can be facing the managerial problem
Assuming that you cannot visit these people in person, and you have no positional authority, what can you do to maximize your persuasiveness?
Review the opening vignette and identify other differences in the organizational-buying purchase-decision process that need to be considered in B2B marketing.
company could use as a start in evaluating the potential of a speci?c BOP market segment for one of its products.
How do we get there? (The when and where of the campaign) Outline the creative and media strategies which will help the client realize the opportunity.
1. What are the underpinning factors that made Warby Parker's success? 2. Six factors related to relationship. 3. Six factors related to value.
What are the key objectives that can be established from this campaign? Include SMART goals and recommendation how to measure the evaluation of the objectives
What makes a successful global brand? 1. Apply at least two internal factors and two external factors to the brand for Costa Coffee.
How does this brand handle complaints and/or negative comments/mentions? Do other customers ever come to their defense?
completing a transaction every other month and repeating for roughly 3 years, what is an average customer's LTV today?
discuss what you believe one of their key competitive advantages is in the market today. Provide a justification based on the course material
What does this trend tell you about how the online Indian food-delivery market is evolving? Would you enter this market?
Explain how to recognize customer's role when providing service excellence. Please give a detailed explanation in not more than thousand words.
If you were in Roy's position, what changes to Fitzie's marketing framework will you explore for the long-term sustainability of the brand?
Problem: In your opinion, what are some barriers to communication in an E-commerce business?
Identify the product, and then investigate the target audience, competitors, placement, pricing strategy, and promotional means used to market this product.