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So how is loyalty built? What makes you use price as a signal? What is it about price that makes it a cue for us and how does it relate to brand?
Problem: Differentiate between Consumer, category and culture insights with the help of relevant digital marketing Campaigns.
Problem: What are the marketing trends and the importance of marketing to the aging population?
Problem: Would Ethiopia be a good place to market peanut butter? Why?
What did most of successful advertising personalities and creators in Art and Copy have in common? Why is this so important for success in career advertising?
Problem: Explain the importance of knowing the customer for brand charlotte tillbury?
Problem: Explain the terms marketing strategy and marketing segment as they relate to the aging population.
For example, do some industries focusing on creating false needs whereas others focus on the consumer's actual needs?
Identify a class of product or services, or specific products/services, where the marketing to the public is regulated by the government.
Explicate three key market segments using the STP framework for your consumer analysis (apple watch for elders).
For Project 4, create a customer persona that describes the "perfect customer" for your personal brand. Keep in mind the work you've done in Project
This question is based on article Laczniak et al (1979) - Social Marketing - Its Ethical Dimensions.
Which forms of market research would be most useful for Landscape Designs and Moore?
Can you identify a current advertising example that you think is targeting the Young Digerati and why?
How and why did Lipitor's offensive marketing strategy failed? Using the excerpt below
A. What marketing concepts explain your actions and purchase decision? B. What is the similarity between you and the consumers in the other countries?
Problem: Innovation is present in every industry. Explain the impact of Martech that it is having or will have on a B2B industry.
How did their human resource policy allow them to drastically reconfigure their primary value chain? Is this capability to adapt a form of competitive advantage
Develop a content strategy surrounding blogging to MODERN HOME FURNITURE market your website and your products in your selected niche.
Describe the design of the VOC process - which players in the value chain would you start with, and how many interviews would you plan for in total.
How can Honda redefine the auto industry's relationship to the customer and, therefore establish a new Honda brand that is uniquely their own?
Problem: Why would Oscar de la Renta have a 'Ready Wear' collection when he is an 'Haute Couture' house?
Choose a brand. Identify all its brand elements and assess their ability to contribute to brand equity according to the given criteria:
The 10 truths about marketing after pandemic and reflect on how you think IMC has been transformed through digitization and Covid era.
Critically discuss what are (a) market expansion strategies and (b) what are international targeting strategies?