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Culture is frequently referred to as the "silent language of communication" or "nonverbal communication."
Research has shown that there are well-defined differences in "cultural priorities" in Asian and American (U.S.) cultures.
Identify and explain levels of cultural complexity that must be considered when defining a target market in any country or region.
Occasionally, companies will use media contrary to normal industry practice.
Which kinds of customer-oriented sales promotions are more likely to have long-term effects on buying behaviors than others? Why?
Problem: Suppose your company had just developed a new TV set that had TiVo built into it.
The purpose of price is to recover customer-perceived value for your product or service, not to recover costs.
Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions.
I propose that Nike offers a new service. Creating Nike fitness institutes in every major city across the U.S.
Why is it recommended to establish a formal evaluation criterion when considering the purchase of hardware for the organization?
What principle would you use in order to prioritize the implementation steps needed to accomplish the strategic objectives?
With all of the resources they have at hand (i.e. budgets, personnel, contacts), why do larger firms needlessly commit simple mistakes?
How does the Environmental Energy Program contribute to Wal-Mart's finance or how does it fit in to their Financial Statements
What are the pros and cons of using the web as a distribution channel? Are there some situations where it should not be a part of the channel mix?
Considering the different tasks a salesperson must perform, how is the job different for an automobile salesperson and representative selling a computer system
The marketing research approach you would use to develop the marketing strategy and tactics for this new product or service
How will the distribution channels differ for an organization that primarily provides a service from one that produces a tangible good?
Public Relations strategies are used to increase exposure of a brand and/or product with direct expectation of increasing sales as result of heighten awareness.
Find out how your chosen company uses societal marketing in their overall marketing plan
One of the fundamental elements of theoretical marketing is that no single product or brand can fulfill the universal needs of all potential consumers
Is it worthwhile for every organization to determine its customer's purchase behavior, decision making process, lifestyle choices, and psychographical variables
What are some of the ethical considerations that marketing professionals face? How do these situations develop, and how should they be addressed?
How has technology affected marketing? What types of activities, efforts and strategies does it make possible or more effective?
What role might the internet play in an organization's customer retention initiatives?
How would you reconcile Able's need for building market share (long-term strategic business objective) with Walden's drive for year-to year quarterly