Problem:
In six months you are to present a complete business plan for Able Corporation to the Strategic Officers Steering Committee (SOS-C). You are to provide a mission statement, operating principles, market analysis, company strengths and weaknesses analysis, one-year, five-year and ten-year strategic objectives, sales forecasts, financial and operational objectives, and pro forma financials.
As a preliminary step in the preparation of the business plan, brainstorm the major elements of the strategic management process. Using the questions below as a guide, provide several bullet points for each major step in the process. These can include insights, issues that need to be addressed, questions that need to be asked, etc.
Q1. How would you go about defining the identity of Able Corporation and creating its mission statement? Where would you look for the information? What do you already know about Able that can help?
Q2. What are some of the key elements that might be contained in Able's value propositions?
Q3. What principle would you use in order to prioritize the implementation steps needed to accomplish the strategic objectives?
Q4. What post implementation and feedback mechanisms would you have in place to evaluate the effectiveness of the process? What measures would you use?