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Are brand extensions an important brand-growth strategy or can they endanger brands? Defend your answer.
Question: Is TV advertising still the most powerful advertising medium or has it faded in importance? Defend your answer.
A company's marketing strategy can be customer or competitor oriented.
She predicts that the additional $500,000 in advertising will increase the brand's sales by $2,000,000.
Keeping in mind what buzz is, explain how advertising can be used to generate buzz. What are some of the dangers of this method?
In the near future, your company is planning on marketing a low cost laptop computer for home use that is capable of running basic programs
Problem: I have to complete a case study relating to a product for my consumption module.
Find and describe examples of advertisements or promotions that are examples of narrowcasting, nontraditional advertising, and innovative media technologies.
Need help with identifying 2 companies that have faced specific issues related to consumer behavior and new technology in relation to marketing communications
You and your sales colleagues at Studio Productions have a lot of sales experience, including dealing with objections. From methods of responding to objections:
What are three elements that separate this organization from its competition? (Think about pricing, place or distribution method, and promotion.)
Using information from at least three different sources, prepare a 1,400-1,750-word paper in which you describe the elements of the marketing mix
Fox International Channels has invited agencies to pitch for a project to revamp the FX digital channel.
Fast food organizations competing with each other need to find new or innovative ways of improving their market share.
To bring her up-to-par on creating sales presentations, the senior salespeople need to provide training.
Question: Explain the difference between vertical and horizontal market software (Please 200 words or more).
Feel free to review printed materials as well as the World Wide Web to review promotions currently being used by both organizations.
How does the Internet influence scheduling in both manufacturing and services? Justify your response with references.
What are the main elements of Apple's pull strategy for the iPod, and the positive and negative effects
You hear that a large car manufacturer is to fund a marketing project for the students. The students are to create marketing strategies to promote sale of cars.
The marketing or advertising strategies adopted by these companies in reinventing their product or themselves
What marketing segmentation criteria could be used to find a person like your self from a purchased list of names?
Explain how distribution channel strategies can or have been used to create or contribute to a competitive advantage.
What advice would you give to someone planning to pursue a career in marketing?
Your organization differentiates its product in various local target markets based on the quality of service it provides to its clientele.