Main elements of apple pull strategy


Question 1: Why did Apple changed its distribution strategy from selected distributors and Apple Stores including major independent distributors, and the economic effects have such an enlargement in general and for Apple's iPod in particular?

Question 2: What are the main elements of Apple's pull strategy for the iPod, and the positive and negative effects have such a kind of strategy in general and for Apple's iPod particular?

Question 3: What types of conflict, it is reasonable to assume that Apple with the iPod has with the independent distributors, what are the likely causes, and how Apple can best deal with these?

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Marketing Management: Main elements of apple pull strategy
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