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If you were in charge of the Sony PlayStation 3 launch for the holiday season of 2006, how would you position the new console?
You have been asked to create a plan for a new product "The Velcro Pillow." for an organization
What type of new- product pricing strategy would be involved in considering a new free- checking product for the bank?
Identify at least 2 companies that have faced specific issues related to selecting marketing metrics and how they solved their issue.
What are the market research methodologies that are used within a health benefits company
Why would a marketing manager find the income statement more useful than the balance sheet?
Explain the concept of a hybrid channel distribution system. Provide an example.
Describe a product that failed within the past five years. What factors influenced the failure?
What is the difference between the prices among the different organizations? What is the rationale for this difference?
In which situations is the high/low marketing strategy appropriate?
Problem 1: Describe at least four marketing methods used by hospitals to bind physicians to the institution.
What are the characteristics of good customer service in business sales?
What arguments can you make against the common assumption that marketers only worry about advertising?
Describe the direct and media marketing programs. Are they integrated? If yes, describe how.
How could the use of this element be increased to create a more favorable promotional mix? What would you recommend, and why?
State why you find the ad either effective or non-effective. Be sure to fully explain your rationale for your response.
How do the strategic pricing and distribution decisions management makes affect the overall image and positioning of a brand?
What marketing research approach would you use to develop the marketing strategy and tactics for marketing Vanilla Pepsi?
What are the advantages and disadvantages of using a career sales force versus an independent sales force?
Problem: Academic intergrity and importance of academic honestly paper with 5 peer review sources. Can someone help?
Compare the buying decision process with steps in the selling process. How can we do it better?
Question: How does an organization determine the best channel for distribution of a product/service? Please answer in 100 to 200 words.
Problem: Over the course of five weeks, you will research and prepare a design proposal for your company for a new product line or service.
"Congratulations team! You have been awarded the new promotional campaign for Mother's Against Drunk Driving (MADD).
Do you believe that consumers on the whole receive more benefit than risk from marketers knowing their personal information?