Consider these scenarios:
Your organization differentiates its product in various local target markets based on the quality of service it provides to its clientele. Your company has decided to enter a foreign market either by establishing a wholly owned subsidiary or by forming a joint venture in this foreign market. What steps can your organization take to ensure that the quality of service you provide in the new foreign market is equivalent to that back home?
The foreign market you are entering is dominated by a culture where service suffers due to poor infrastructure, communication issues, a different value of time in the local culture, and logistical challenges. Should your organization lower its service standards to reflect those commonly accepted in the local market? Should your organization care about the quality of service it offers in different markets?