Pros and cons of using the web as a distribution channel


Problem:

What are the pros and cons of using the web as a distribution channel? Are there some situations where it should not be a part of the channel mix?

Papers should include a title page, writing, and a reference list.  Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Pros and cons of using the web as a distribution channel
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