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One of the fundamental elements of theoretical marketing is that no single product or brand can fulfill the universal needs of all potential consumers
Is it worthwhile for every organization to determine its customer's purchase behavior, decision making process, lifestyle choices, and psychographical variables
What are some of the ethical considerations that marketing professionals face? How do these situations develop, and how should they be addressed?
How has technology affected marketing? What types of activities, efforts and strategies does it make possible or more effective?
What role might the internet play in an organization's customer retention initiatives?
How would you reconcile Able's need for building market share (long-term strategic business objective) with Walden's drive for year-to year quarterly
What is the relationship between sales and marketing?
Explain how technology impacts the organization's marketing decisions.
What type of promotion do you think would be most effective and why?
Why is it important for marketing managers to measure customer expectations as well as actual satisfaction from consumption or usage?
The lack of competitive pricing in this market is the primary reason for Blues Corporation to consider marketing its product in Eastern Europe.
Explain how distribution channel strategies can or have been used to create or contribute to a competitive advantage.
The way to determine a product or service's current position in the marketplace compared to the competition is with a customer perceptual map.
Provide two examples, either from personal experience or well-publicized cases, of companies that have made cultural assumptions of a particular target market
Channel leadership often relies on a channel member using or exerting power within the channel.
What are the risks of knowingly excluding a group from a specific marketing/feedback campaign or message?
Choose a company and discuss both synergies and pitfalls of recent market specializations and product specializations in following their expansion strategies.
Be sure to include pricing strategies for on-site versus off-site projects. Also include strategies for:
1) Describe the attributes of your product or service in detail. 2) Create an advertising plan.
What products and services exhibit a strong correlation between price and perceived quality?
IMC is an important concept in marketing. What are the barriers to a marketing manager's implementation of IMC?
How are advertising and sales promotion similar? Different? Which do you think is a more effective communications tool and why?
Give an example of an industry that has witnessed substantial change in channels of distribution.
Develop two examples of companies that are using other companies as distributors. What benefits are the original companies receiving in these two cases?
Each group member should select one or more of seven pricing methods (listed below) to evaluate and determine the advantages and disadvantages