Solved: Media contrary to normal industry practice, Marketing Management

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Media contrary to normal industry practice

Problem:

Occasionally, companies will use media contrary to normal industry practice. For example, a B-to-B product might be advertised on network TV and a frequently purchased product would use no TV advertising. Under what conditions might this happen?

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Marketing Management: Media contrary to normal industry practice

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Marketing Management: Media contrary to normal industry practice

Reference No:- TGS02031810

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