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Problem: Do you feel comparison advertising is socially desirable? Please share at least two examples of comparison advertising.
Please comment regarding which is more effective in consumer advertising: an emotional appeal or a rational appeal.
Are there any circumstances under which more steps in the distribution channel can save the consumer money?
Problem 1: What are the advantages and limitations of different types of sales promotions?
What are the likely differences in the product-market strategies of each
A pro-life group wanted to test the effectiveness of an antiabortion commercial.
Marketing and business strategic planning regarding WDIG in Japan using the case study "Walt Disney Internet Group Japan's Dimo Project"
Select two unsatisfactory customer experiences described by your fellow participants, and explain how you would handle those situations
Please discuss Pfizer's general philosophy on pricing and the role pricing plays within the organization.
Research then discuss the concepts of "needs" and how these needs fit within the stages of the consumer behavior model.
Imagine that you are part of the marketing management team at Home Plus, a regional discount big-box retailer who competes with Wal-Mart and Target.
What is a distribution channel? What is the relationship between channels of distribution and logistics?
To choose an appropriate target market, one must understand how consumers make purchase decisions. In a 5-6 page report
Please provide an evaluation of the fundamental economics of marketing/selling Pfizer's product Detrol LA
What have been the key success factors for Anheuser-Busch? Where is Anheuser-Busch vulnerable? What should it watch out for?
Define Public Relations (PR). Express how PR is integral to the marketing mix. Examine the impact of PR on society. Give an example.
How should this market be segmented? Identify the key segmentation variables that are relevant for this market.
1) What have been the key success factors for GE? 2) What recommendations would you make to GE's senior marketing executives going forward?
How does public relations fit into the overall Intergrated Marketing Plan?
What is the overall purpose of a marketing plan? How do a marketing plan and strategic marketing plan fit together?
Facilitating marketing institutions are powerless in the marketing channel. Agree or disagree. Explain.
A good response will present "proof" of their correct selection by including advertising copy supporting the product or services POD or POP.
What ways are there that allow an executive officer of a bank to retain customer loyalty while his competitors provide online banking to their customers.
Problem: Marketing is a basic function of all organizations. But what does marketing consist of?
List at least three of the "macroenvironment" forces of the marketing environment and give a hypothetical example for each force