Solved: Major forces in the global macro-environment, Marketing Management

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Major forces in the global macro-environment

Problem:

There are six major forces in the global macro-environment that a marketer should be aware of. Identify how each could affect the marketing program of a manufacturer of aluminum cans.

Kotler, P. (2003). Marketing Management, 11/E. Prentice Hall. Chapters 6-7, Pages 158-214.

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Marketing Management: Major forces in the global macro-environment

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