Case Situation:
I attend a small University in a major city. We compete with 2 larger state Universities. My marketing plan is to do an industrial analysis using the 2 state schools and my small University as their Professional Education Program (PEP) analysis. I am trying to put together a power point presentation of the Industrial Analysis of the education program at this University including external opportunities & threats. My class room budget is $20,000 for the first 6 months. The other Universities spend millions in the same time frame.
Question: What do I need need address about the 3 schools for comparison in the industry? How can I better advertise my small University? what are my situation analysis including external opportunities and threats?