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Trends in the natural environment

Problem:

You are the marketing director for a small manufacturer of silver and gold jewelry that does business in the United States and in Western Europe. Discuss how the four trends in the natural environment will produce opportunities and threats for your company.

Kotler, P. (2003). Marketing Management, 11/E. Prentice Hall. Chapters 6-7, Pages 158-214. (L-MBA)

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Marketing Management: Trends in the natural environment

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