Creating and market cooking videos under the brand name


Problem:

Sharon Solomon is an entrepreneur who created and markets cooking videos under the brand name At Home on the Range. She has explained to friends that she has no competition because there are no cooking instructional videotapes currently on the market. Respond to Solomon's statement.

Kotler, P. (2003). Marketing Management, 11/E. Prentice Hall. Chapters 1-3, Pages 1-88.

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Marketing Management: Creating and market cooking videos under the brand name
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