PROBLEM: You are a member of a team that has been assigned to develop marketing strategies for the company's home office computing product lines:
-Desktop PCs
-Notebook computers
-Handheld minicomputers
Choose one of these product lines and describe how you would market the product to any three of the following groups:
-Yourself
-Your parents
-Your children or,
-Your grandparents
Decide whether it would be best to:
-Target all three generational groups
- Specialize on one group
Explain your decision. If you select the option to specialize on one group, identify the group and explain why you selected it.