Solved: Issues impacting the marketing of sunshine drink, Marketing Management

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Issues impacting the marketing of sunshine drink

Problem:

An attack has been launched on your company for "Deceptive Marketing" because your company markets its "SunShine" drink as fruit juice, even though the drink contains less than 5 percent fruit juice. Parents believe that they are purchasing a "Healthy" juice drink for their children. What ethical and moral issues are involved in this situation? Should these issues impact the marketing of "SunShine" drink? Why or why not?

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