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Create an alternative digital marketing strategy using the Social Media Strategy Framework for the organization and justify your response.
What is the competitive environment in San Salvador? How many global soda brands does Coke have to compete against?
What strategies could HD DVD have used to beat Blu-Ray? What strategies could Blu-Ray have used to beat HD DVD more quickly?
Watch the accompanying video and use the Miles and Snow Organizational Strategy typology to describe what category your company is in and why.
Identify the customer segment(s) this product is targeting, based on what you learned in previous modules.
Explain the basics of Customer relationship management (CRM). What is the purpose of CRM? What do companies gain from it? What do CONSUMERS gain from it?
Do you think customers really need millions of combinations for their car? Can they happy with available options? What are the downsides of mass customization?
Earlier in the course, learned why supply chain management is so important to marketing managers.
Provide a few paragraphs summarizing the article AND your thoughts on how consumers are changing. Are companies responding to the trend appropriately?
Discuss new technology affects Nike because it incorporates it in its products. Through technology it makes highly innovative products as shoe construction.
Evaluate Situational Influences and explain ritual situations and their importance to consumers and marketers. Provide detailed examples.
What did the seller do to cultivate a relationship with you as a buyer? What is one thing they could have done better?
Provide a brief background of the companies and the industry in which they compete. Describe the strategies used by each company.
Company competition: Develop a SWOT analysis to graphically depict your company's current competition. Explain the SWOT in words.
How will you use these tools to manage the customer relationship? Why is CRM important in today's competitive marketplace?
Define the advertising strategy. Define the target audience. Draft the creative message and how it will appeal to your target market.
Customer profiles by describing the company's target markets (include the demographic and psychographic profiles for each product line).
Compute the following variances for raw materials, direct labor, and variable overhead, assuming that the price variance for materials is recognized at point of
Evaluate the correlation of a competitive strategy, an organizational structure, and an HRM orientation. Analyze an emerging market and a developed market.
Discuss/identify the suppliers, buyers, potential/current new entrants, substitutes, rivals in the industry.
A local supermarket would like to introduce their own brand to sell alongside their current inventory. Discuss some advantages and disadvantages of doing so.
What is the difference between the prices among the different organizations? What is the rationale for this difference?
What demographic shifts or cultural changes may affect this company and/or product? How might economic conditions affect the company or product?
How much control does the company need over its channels? How is this need for control reflected in the channels being used?
Create a finance plan, a competitor or market analysis, operations plan, marketing plan, and strategic plan for them.