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List and describe four factors that are needed in order for marketing to occur. Describe a potential ethical dilemma that a marketer might face when segmenting.
Identify the number of shares you are buying and the price of the shares you are buying for each company.
What are the differences between traditional marketing and marketing with social media? Should the message be tailored to different demographic groups? Why?
Compare your findings to anything that you have seen regarding this in the media, at work or in your life. Use examples to support your position.
Discuss three brands you believe have the strongest likelihood of remaining a source of advantage in the 21st century and explain why.
Explain if you think there are ethical implications of Bill's actions. Which ratios will be affected, and how, by accelerating these sales?
Take a position: Marketing shapes consumer needs and wants versus Marketing merely reflects the needs and wants of consumers.
Case Study: The Power and Politics of Privacy on Social Media Networking Sites. What is your opinion regarding these online privacy issues?
What strategic issues would you focus on in trying to repair the company's reputation?
Discuss how these Core Values were exhibitied in your work throughout both this course and your program of study in the Malcolm Baldrige School of Business.
In your own words, how would you describe ambush marketing? Include two examples with your description.
How does your digital marketing convey value without leading customers into believing they will receive more value than they actually will?
Compare the marketing strategies for each company, including their corporate strategies, business-level strategies, and functional strategies.
Analyze the marketing environment. Outline what factors you should be aware of and how you will adjust accordingly.
How you intend to fix them! Think about what kind of data is being gathered, how it would be used, how it could be better crafted, etc.
What kind of things do you think organizations can do to support diverse teams become high functioning teams?
How does the business practice omni-channel distribution? Any impact of the pandemic on the supply chain/value delivery network?
create a word document where you go through and identify problems with the survey, and how you intend to fix them.
Describe the marketing mix for your project (Apple), including product, promotion, distribution, and pricing.
What are the kinds of purchases for which you'll spare no expense? What kinds of purchases do you want to buy spending as little as possible?
How would you value Google acquisition of AdMob at the end of 2009? As a stand-alone firm by filling in the following excel table attached.
What role does marketing play in getting your product/service to market? What types of marketing?
What are you going to do next? For example, stay the course with your plan, continue with more interviews to test same hypotheses pursue other customer segment.
What your image means and the message you are trying to convey to your audience.
What have you found the most interesting to learn about thus far? What would you recommend as improvements to the course?