Explain the basics of customer relationship management


Discussion Post

o Explain the basics of Customer relationship management (CRM).
o What is the purpose of CRM?
o What do companies gain from it?
o What do CONSUMERS gain from it?
o What are some potential disadvantages to the customer?

The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.

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Marketing Management: Explain the basics of customer relationship management
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