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What are the downsides of mass customization

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Do you think customers really need "millions of combinations" for their car? Can they be happy with available standard options? What are the downsides of mass customization?

The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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Marketing Management: What are the downsides of mass customization

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