Homework: Strategic Marketing
Length: 1,500 words.
You have been tasked with writing a preliminary media schedule for the upcoming product launch. Media calendars can be written in a variety of ways to include the specific media choices. Research how one can be written so that you may present the schedule to the company's brand managers via Web conference.
Media Calendar Presentation
You will include the following:
i. Write a clear advertising media objective.
ii. Define the advertising strategy.
iii. Define the target audience.
iv. Draft the creative message and how it will appeal to your target market.
v. Describe the media mix and how you will reach the target market.
vi. Define two traditional media options, two digital media options, and one other medium that you believe will best appeal to your target market. Justify your choices.
vii. Create a 1-year media calendar with specific media choices.
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.
Attachment:- IP-Script.rar