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Identify strategies for the CRM project implementation. Identify reasons contributing to the failure of the CRM implementation at Mashkin.
What are Amazon's major strengths? Does it have any weaknesses? Explain. Is Jet.com a potential concern for Amazon? Why or why not?
Identify cyber security risk components that may exist within your real or fictional company. Describe a cyber security risk mitigation strategy for a company.
What makes an effective brand slogan or motto? What are the five different marketing management orientations?
What do you think- how can a brand be truly sustainable by adopting a circular approach in terms of revenue and in protecting the environment?
What role does the marketer perform during the virtual event? Why would a company consider the virtual event an effective method to reach its target audience?
List sources of data that you would pursue. Identify them at either primary or secondary. Describe your research design; descriptive, causal, exploratory, etc.
Submit a topic on a sport administrative issue in your field of interest in sports administration that you can fully develop into a Capstone Project and PPT.
Explain the differences between domestic banks and international banks. How do U.S. companies use international banks?
Explain your design, manufacturing, distribution and sale chain for a product or your planned customer experience. Create detailed pricing and sales strategies.
What Salesmanship means personally for you and also describe an example where a true salesman convinced you to buy his/her product.
What elements of embezzlement are present in this situation? Should Sabrina be convicted of embezzlement? Why or why not?
Search for published dissertations related to Hofstede Cultural Dimension. Discuss possible dissertation topics based on the recommendations of future studies.
Describe your understanding of database marketing and how it could potentially be applied to your marketing plan for the Final Project.
In what way did it affect you personally? What did you do about it (if anything)? What is the continuing impact (if any)?
How would you promote this brand in country 1? Select 1 medium (traditional or social). Explain your reason. Select 1 event to sponsor or host.
What are the three major markets that exist in all foreign markets? Describe the markets and provide examples of each.
How would you employ user generated content to promote, brand, and sell the product you are using in your marketing plan? Is mommy blogging for you?
What approaches are some sports organizations using currently to get fans to interact (e.g. fans are shown on a big screen during the game)?
How can the organization's manner of creating and carrying out an incentive plan improve the effectiveness of the plan?
Demonstrate a solid understanding of overall marketing concepts, goals and strategies within the context of organizations goals and strategies.
What did Virgin America doing to create brand equity for its airline. What brand elements did organization apply across the various other services it provides?
Read the case study National Canine Weight Check- Integrated. What were the strengths and weaknesses of each step in the ROPE process?
Michelle knows that MM needs to determine who the target customer is for the new product.
Why is a home a good inflation hedge? Should a home be included as an asset if its occupants aren't sure they could sell it? Explain.