Homework
It is time to submit the plan to the executive management team. It will include the following components, which can be taken from past homework in this course:
o The executive summary
o Introduction
o Marketing goals
o The situational analysis
o The SWOT analysis
o Customer profiles by describing the company's target markets (include the demographic and psychographic profiles for each product line)
o The product strategy (incorporate all three new products into the plan, and describe each product line and its features and benefits)
o The advertising plan, which will include the following:
- The logo/slogan
- The company's 10th anniversary marketing message
- One promotional campaign
- One evaluation method in the postmarketing phase
o The media plan
o Conclusion
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.
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