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What factors influence the demand for this product? What factors influence the supply of this product?
How would you utilize Hofstede Cultural Dimensions to learn about generation Y and Z in different cultures?
Assess why the company has held the spot that they have in the industry. Evaluate the branding and marketing used by the company.
What governmental challenges will you have if you wish to advertise in China?
You will be graded on how well you summarize a culture through a sound and validated set of dimensions such as the ones learned in this module.
Which of the four approaches to setting a price does Carmex use for its products? Should one approach be used exclusively?
For each of the three, describe in detail what you will present to your client, including the theme of your message.
Identify an item that you could add to Dunkin' Donuts menu that is unique to your region. Describe the item and why it would appeal to the area.
How could you improve FoodNetwork's website? Besides Walmart, what other new clients would you pursue and why?
What did you learn from requesting feedback? How did it make you feel? How do you think it affected your relationship?
What survey did you find interesting? What did you learn? What was interesting/shocking? Did you look at other surveys?
What are some expenses in marketing budgets? Can you provide examples?
Identify Lee's competitive advantage against her direct and non-direct competitors in the city nearest to where you live.
List some of the types of risks to human assets and briefly explain how to reduce them.
What is a code of ethics? Describe the two types of codes of ethics. List and briefly explain the three levels of listening.
Explain why that might have happened and how it can involve in future. Use 10-k filings of Amazon on the SEC website to visualize the how numbers have gone up.
Determine what the theme will be for the campaign. Write a new release for the campaign. Design an event to raise money for this campaign.
Identify and describe some of the proactive PR that has been done for the company to establish and maintain a favorable image.
Does product or service have a competitive advantage (cost, differentiation, etc.)? If not what is your recommendation for it to attain a competitive advantage?
Give your opinions on the product in the market decline phase: whether the company should divest, harvest, or rejuvenate the product.
Identify in one sentence your overall branding strategy or brand. Image you want to achieve in the mind of your target segment. Product name and Product benefit
Provide an example of ISO certification of an organization, and how it has been helpful or not helpful in competing with other organizations.
Identify the most suitable method(s) of transporting your product in terms of cost, transit time, reliability, capability, accessibility, and traceability.
How to make the most of your internship, what is one change you will make to excel. Do you have a recommendation for class members?
Describe the arguments for and against international market integration such as the European Union (EU) and the North American Free Trade Agreement (NAFTA).