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Review the Marketing Excellence Coca-Cola case study. In thinking about the great brand success Coca Cola has experienced.
Summarize how your company compares to the overall market. Summarize what 3-5 market analysts are currently saying about the company.
Discuss the notion that firms should stop doing business with customers who constantly generate losses versus the notion that the customer is always right.
For an innovation of your choosing, identify why you believe it is disruptive and what effect that disruption has on other current offerings in the marketplace.
What is the arrival rate for each customer? What is the service rate in terms of the number of customers per hour?
What do you view as your business's target market? State your product or service and discuss who you believe it would appeal to the most.
Select one element of the Marketing mix and discuss how marketing research could help that area. Be specific in your recommendations.
Description of future leadership development goals and state. Explain how each weekly topic will help you meet your leadership development goals.
Define the price, the rationale/justification for the price point, etc. Outline how the product will be marketed to your target market.
Where do you want to market your product? Why do you want to market this product to that target market in that physical environment?
Which of the above fallacies is used in each advertisement? Why do you think the advertisers used that fallacy in the ad? Did the advertisers use the fallacy?
How will you identify prospective customers? What are the distinguishing characteristics of your product and/or service?
What are some of the social influences on consumer behavior? What are some of the behavioral influences on organizational buying?
What strategy would you suggest as the PR representative to improve the person's image? How would this strategy affect the different publics?
What is your favorite brand? Name and describe five brand touchpoints using one touchpoint for each phase of the consumer buying process.
Discuss the contributions (both positive and negative) that consultants and employees in business in Saudi Arabia can bring to the change management process.
What can an organization do to extend the product life cycle of a product that is reaching the maturity phase?
As an HR representative, what legal and ethical responsibilities do you have to ensure all employees views and beliefs are being considered?
Identify the corporate and business level strategies of the Company. Identify the problem that you want to help the firm resolve.
What are the traditional and digital methods of marketing promotion used by your company? Explain a minimum of three traditional and three digital methods.
You will explore the various CRM technology providers on the market today. Discuss two concepts findings that were new to you as a result of this exploration.
Design and explain the steps you will take to achieve your goals. Compose an evaluation plan and explain how you use it to assess the outcome of your campaign.
What is customer relationship management (CRM)? How are firms integrating this information into their marketing and general business practices?
Examine the list of characteristics of guerrilla marketing. Which characteristics would apply to the Coca-Cola guerrilla marketing campaign?
How does having accessible pos systems help your events. And how much time out of your day does it take to manually process the end of day transactions?