Homework: Marketing Analysis
Case Analysis: "BP Struggles to Repair Its Tarnished Reputation"
To help you better understand the concepts of Marketing Analysis, you will be asked to complete a case study for each weekly homework.
To prepare for this level of analysis, first read "How to Analyze a Case" in the W1 lesson folder.
The Case
"BP Struggles to Repair Its Tarnished Reputation" (located in textbook appendix)
After reading, reviewing and analyzing the case study write a paper on the sustainability and marketing strategies of BP. Within your paper be sure to answer the following questions:
i. Evaluate BP's efforts to improve sustainability and its reputation prior to the Deepwater Horizon disaster. Was the company on the right track? Why or why not?
ii. Because most BP products can be viewed as commodities, do you think that considers will avoid purchasing from BP because of its track record and the Deepwater Horizon disaster? Why or why not?
iii. How can BP prove to its stakeholders that it is serious about social responsibility, sustainability, and ethics?
iv. What strategic issues would you focus on in trying to repair the company's reputation?
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.