How would you value google acquisition of admob at the end


Discussion Post: Google Admob

• How would you value Google acquisition of AdMob at the end of 2009? As a stand-alone firm by filling in the following excel table attached.

AdMob's Nov. 2019 revenue was estimated to be 60million. This suggests that Google's offers price for AdMob is a multiple of 12-17 times. AdMob was acquired for $750million.

• As an acquisition target?

The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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