Essay Assignment
In application of the concepts learned in this course, you will research two global business-to-business companies of your choice that are in the same industry.
Include the following items in your research paper:
o Introduction of Global B2B Companies: Introduce each of the B2B companies (two total), including a brief overview of their products and their respective target markets.
o Marketing Strategies: Compare the marketing strategies for each company, including their corporate strategies, business-level strategies, and functional strategies.
o Business Model Components: Compare the customer interface, core strategy, strategic resources, and value network for each company with a global perspective. This should include a competitive analysis chart that minimally includes both companies.
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.