Discussion Post: Customer Interviews
The Customer Interviews should include a discussion of the below in the context of developing your chapter for this week.
• Hypothesis: This is what you and your faculty mentor thought before the interviews. (Note: Each week, the hypothesis will change as you address subsequent parts of the business plan; as a preview, see the upcoming topics and assignments for modules four through nine).
• Experiment: What questions will you ask the interviewee to test your hypothesis?
• Results: What did you learn from the interviews?
• Iterations: What are you going to do next? For example, stay the course with your plan, continue with more interviews to test the same hypotheses, pursue other customer segments/change the hypothesis, or pivot and move to a new product/service.
• Interviewees: Include a list and description of your interviewees.
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.