What can an organization do to extend the product life cycle


Homework: Product/Process Innovation within a Supply Chain

In this homework, we will take a deeper look into the product/process innovation within a supply chain.

o How can you describe the differences between new product design and development projects vs new process design and development projects?

o Briefly describe the product life cycle. Then, identify and describe a product's transition from the launch, growth stage, maturity, and the subsequent decline. Research the internet to find such products. Two references are required. (Hint: think of Apple's iPod, 78 LP records, 8 track tapes, cassette tapes, DVDs, streaming video, etc.)

o What can an organization do to extend the product life cycle of a product that is reaching the maturity phase?

o Focus on one positive aspect and one negative aspect of Co-development procedures. Explain and support your position.

Format your homework according to the following formatting requirements:

o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.

o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.

o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.

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Marketing Management: What can an organization do to extend the product life cycle
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