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What is the product/service offering by your company? How did the development of these new products affect your company's marketing strategy?
What has Comeau learned about building a global brand identity? How can Harmonie develop its brand through advertising?
Define your business; nature, clientele, location, purpose, etc. How have these different trends affected the hospitality industry?
What does BMW do well to market to each segment group? Where could it improve its marketing strategy?
Review the advantages and challenges of the different modes of entry and select the most appropriate for your type of product and country you selected.
What is the company doing in terms of promoting women in leadership roles? Describe strategies company has in place to promote diversity within organization?
If so, can you further identify them into unrelated/related diversifications? What kind of related diversification? Why? Explain with at least one example.
Prepare a sales forecast and estimate revenue for the first year of operation, and describe the process you used to arrive at your estimates.
Evaluate the use of product standardization and adaptation, and discuss your use of one or a combination of both approaches.
Select one element of the Marketing mix and explain how marketing research could help that area. Be specific in your recommendations.
What are the marketing strategies used by your company in the management of the global customer brand? Use the four Ps in your analysis, which are listed below.
Is Harmonie Water a global brand? Why yes? Why not? How can Harmonie develop its brand through advertising?
Discuss how core factors, cues to quality, and interpersonal factors of a product influence your buying decisions. Explain with supporting examples.
Analyze consumer influence on ethical behavior in marketing. Assess the value of communicating ethical behavior to the public.
Forecast the demand for the food product you changed above. What type of data would you be looking for and how would you obtain it?
Describe the types of cost-based pricing and the methods of implementing each. Which pricing method are you using to determine the price?
How the type of auction used to uncover the value of the product or service is better at uncovering value than other types of auctions.
Describe the current target market(s) for the product. What segmentation variables are used to divide the market? What type of targeting strategy is used?
Describe what is meant by product mix and provide examples from a Fortune 500 company.
Give a brief overview of the other businesses in the market. Identify and explain at least 2 economic concepts that this firm seems to use to its advantage.
Reflect on how this introductory marketing course has changed your view of how the field of marketing works. What was the most surprising thing you learned?
You will rely on all you have learned to create a white paper (an authoritative report or guide) for a Fortune 500 company, XYZ Corporation, Inc.
Why must leaders be prepared to utilize the Bases of Power in combination with each other in order to be truly effective? Brig Gen Bernard Banks 6 power bases.
What is groupthink, and how did it affect the Challenger? Make sure you include your source used for this portion of your research.