Solved: How are firms integrating information into their marketing, Marketing Management

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How are firms integrating information into their marketing

Discussion Post: Customer Relationship Management

What is customer relationship management (CRM)? How are firms integrating this information into their marketing and general business practices? Provide an example of CRM in a firm.

Explain why, while offering an opinion with an example to support it.

The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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Marketing Management: How are firms integrating information into their marketing

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