How will you identify prospective customers


Homework

a. Who is your competition?

b. Have you conducted a SWOT analysis?

c. What is the customer profile for your product and/or service?

d. How will you identify prospective customers?

e. What geographic area will you serve?

f. What are the distinguishing characteristics of your product and/or service?

g. What steps have already been taken to develop your product and/or service?

h. What do you plan to name your product and/or service?

i. Will there be a warranty?

j. How will you set the price for your product and/or service?

k. What type of distribution plan will you use?

l. Will you export to other countries?

m. What type of selling effort will you use?

n. What special selling skills will be required?

o. What types of advertising and sales promotion will you use?

p. Can you use the Internet to promote your company and product/service?

Format your homework according to the give formatting requirements:

a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.

b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.

c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.

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Marketing Management: How will you identify prospective customers
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