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Identify each of the five types of adopters and explain in detail the characteristics of each type of adopter for Eco Cycle and the Green Ride.
What product will you offer? And what is the added value that this product will provide? Where will the project site be and why?
Summarize the trends and consumer insights discussed in the article. Discuss how a company might capitalize on the trend and insights discussed in article.
What is the country's currency and exchange rate against the dollar? What does this suggest about how affordable your product will be for the average consumer?
Do you believe states are more likely to cooperate and enact visible and sustainable action regarding an environmental issue as opposed to a human rights issue?
How many lines and references per line are they offering? How do they differentiate among the lines? How deep and wide are those lines?
Identify at least one organizational problem that Microsoft is currently having or one that you project it will have in the future.
Discuss the external environment through the compilation of a PEST (political, economic, sociocultural, and technology) analysis.
Select a problem that a firm might have bringing out a new product or service and discuss how the firm could overcome that problem.
How the article is relevant to the unit topics, as well as a critical assessment that demonstrates understanding of the legal concept.
What are the implications of e-commerce on enforcing contracts? Where do you think the venue for resolution should be if a conflict arises?
What incentives influence firms to use international strategies? What evidence would you offer to support their position?
The product life cycle explains the sales and profits of a product or service over its lifetime.
Explain the main reasons why the brand name, logo, slogan, brand extension, and positioning statement are right for the identified target market.
When the product reached the maturity phase of the lifecycle, how did the product continue to evolve - were additional brand extensions created, for example?
where should brands draw the line when it comes to dealing with trolls- when does a frustrated client turn into a troll (or do they)?
Discuss three of the most effective types of pricing strategies and objectives available to global marketers.
What are your consumers' needs, wants, desires, and fears? What are your consumers' beliefs and values that may influence the purchase?
How would you go about analyzing your target population? What types of resources could you use? Select and identify a target population.
Name and describe the four major sets of variables that might be used in segmenting consumer markets. Which segmenting variables does Starbucks use?
Create a value leadership analysis of a strategic transaction that changed a market. Set up the problem using the enclosed charts.
Identify and describe your chosen company, what business it is in, and set out the problem that needs to be solved. This is a situational analysis.
Discussion Post: Consumer Decision Making. What are the dependent variables affecting consumer decision making?
Create a press kit that will be sent to customers and the media announcing a new product launch.
Develop a brand hashtag to be used on social media platforms. (Do not use the hashtag from the Assignments 4-5.)