Discussion Post
a) What is your favorite brand?
b) Name and describe five brand touchpoints using one touchpoint for each phase of the consumer buying process.
c) Explain why these are important to support the brand in each phase of the buying process.
d) Search the Internet for an article that supports your discussion on brand touchpoints and post the link in your discussion.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.