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What are the major components of a strategic prospecting plan? What type of information should salespeople gather to prepare for sales dialogue?
Service should be described in terms of how service will add value to the product. This section should include service strategies.
Describe the customer segments and target markets. Describe characteristics of the target markets that will affect product/service and pricing decisions.
One of the critical aspects of Strategic Managment is using Porter Five Forces model to determine the degree of attractivness or not of a particular industry.
What are the pros and cons of developing North Point versus selling the land? What implications can be drawn from this analysis?
What specific methods of distribution do you want to use? Do you want to have a storefront? Online presence? Both? Direct Sales?
What types of unique marketing support helped to sustain Vitaminwater and Bai's tremendous growth?
Analyze two challenges facing global marketing leaders. Explain the impact and provide at least one strategy to address and tackle each challenge identified.
Briefly summarize the current event and the specific ways in which it is broadly affecting consumer behavior.
Discuss what purpose does the Federal Trade Commission serve and why must business owners be educated on Federal Trade Commission practices?
Think of a brand that you admire - do you feel they have strong brand equity? Why or why not?
What is Customer Relationship Management? Give an example. How can marketing teams create Customer Value?
Discuss the relevant marketing research theory of your topic. Your textbook is a good source and a great starting point for defining theory behind your topic.
Identify three things that describe your personal brand. Describe one specific way you could promote your personal brand identity.
Identify how you could evaluate the effectiveness of the marketing plan. Keep in mind that you need to collect data on the target market and the competition.
Explain your product planning efforts. Discuss several branding decisions recently made or appropriate to make.
Analyze the company's communication strategy, including both the communication channels and the media.
In a three to four-page document, discuss the steps you would use in determining how you will select a media avenue for your client's campaign.
What can Beyond Meat do to shape consumer behavior and preferences regarding eating a plant based meat substitute?
Explain which digital media marketing tools you would use for this service and how you would use those tools.
Evaluate lead generation and sales conversion. Explains desired sales compensation plan, including conversion sales with clear reasoning and examples.
Discuss how lifestyle influences consumers' buying behavior and how marketers measure lifestyle. Are there differences amongst the generations?
Describe in detail the generational cohorts according to the text, and explain the different values and motivational factors between them.
How do ethics influence advertising, in general? What ethical issues does advertising on the Internet raise?
In addition to what is presented in the article, what other activities you think would help banks get those targeted customers?