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How Consumer Behavior applies to Marketing Strategy. The goal is to summarize key concepts in consumer behavior and apply theoretical elements to Marketing.
Discuss your prior knowledge of and interest in the course topic. Also, explain how this course will assist you in your career path (fashion director).
What types of consumers do you think would find this ad appealing? Describe the target audience (age, gender, and lifestyle).
How did your sector(s) perform against the overall market and other sectors? And why? What are the key driving forces behind the movement?
Write a blog for the hypothetical business that you created for course. The content will build on message, only with more detail to engage your target audience.
Define creativity and describe various approaches to promoting creativity in organizations, support your answer by giving examples of Cirque du Soleil.
Discuss the advantages and disadvantages of secondary and primary research. Which type of research is probably best for micro-level analysis?
How is the retail environment changing/evolving? Define Internet retailing and describe the current state of Internet retailing.
Identify the customer value proposition statement for a company or product. What four chapter concepts are present in the statement?
What is the New-offering realization process? How they can do Customer acquisition process? How they can Keep their customers?
What additional recommendations would you make for Chipotle to gain consumer trust and reclaim a leadership role in the fast food industry?
How did you determine your need? How did you search for information? Did you evaluate alternatives? Did you have criteria upon which you made your choice?
What are the common features you can sell to each? What are the unique features you can sell to each? What might be your biggest challenges in selling to
Analyze the ethical issues that can arise in contracting. Analyze and discuss the benefits that can arise with contracting.
Create the company's pricing and distribution strategy. Develop your online and direct marketing plan most relevant for your product or service and audience.
What product or service is the ad selling? How does the ad affect your personal desires, self image, beliefs, and consumer choices?
Analyze data sources and uses in the local, national, and global marketplaces. Evaluate various methods for creating customer value.
Explain how Dell's strategies fulfill customer needs in a superior fashion while simultaneously sustaining competitive advantage?
How will you apply the demographic data from your research and the fan personas you created to market this event to an optimal number of your team's fans?
Which segment or segments should Jones Blair pursue? What strategy should Jones Blair adopt to reach the segment(s) sought?
Choose any three specific brands that you use and tell me how you learned about them. What could the company have done to make you not forget it?
What are the common features you can sell to each? What are the unique features you can sell to each?
Identify its primary target market. Specify three methods you will use to research customer needs and wants.
Discuss why prospecting is an important and challenging task for salespeople. Explain strategic prospecting and each stage in the strategic prospecting process.
What do you see as their major message to their customers? What is the point of the ad and do you think it successfully conveys its message?