Assignment: Promotion Analysis DP
Overview
This assessment allows you to analyze in depth a product of your choice. You will be able to look in a detailed manner at how your chosen company maximizes the branding of the product, at the competition, and at how the company positions the product in the marketplace.
Preparation
Pick a company that makes or sells products, not a service-oriented company. Use the same company for all assessments in this course. Try to go beyond the typical consumer electronics offerings, such as Apple. If you are in doubt about your chosen company but if it will work for the project, please ask your faculty member.
Instructions
Submit your analysis for the final P (promotion) for your chosen company's product. Your analysis should cover all aspects related to promoting the product, including to the customer, as well as to other promotional audiences:
o Analyze the sales process or techniques and how it impacts marketing and sales plans. What suggestions do you have for potential improvements?
o Analyze choices of who represents the product. Do you consider the choices to be optimal?
o Analyze the company's communication strategy, including both the communication channels and the media.
o Analyze the effectiveness of the promotion strategy, including how promotional efforts affect decisions for the marketing and sales plans. What are the cost implications of the promotion strategy?
o Analyze the implications of the company's integrated marketing program, including the impact on business economic success.
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.